I'm a builder and a big-ideas guy in the sports media/tech space.As an entrepreneur and leader, I thrive on connecting the dots across product, tech, and next-generation user engagement—turning trends into game-changing experiences and pushing the industry forward.

©

by

Thomas Coiner

Birmingham, AL

|

Mar 4, 2025

Knight Eady

Category:

Full time Position

Time :

2016 - 2019

Elevating Sports Experiences Through Creative Excellence

Knight Eady is a full-service creative agency specializing in event management, strategy, production, and design, dedicated to harnessing the transformative power of sports to inspire and engage.

About Knight Eady

Founded in 2013, Knight Eady has evolved from an event operations company into a comprehensive agency offering a wide range of services to clients nationwide. Our in-house team comprises passionate creatives—including photographers, designers, animators, and filmmakers—committed to delivering authentic connections between brands and fans.

My Role as Creative Director of Sports

In my tenure as Creative Director of Sports, I was instrumental in shaping the agency's creative vision and ensuring the delivery of exceptional services to our clients. My key responsibilities included:

  • Leadership and Team Management: Directed the creative department, overseeing hiring processes, establishing key performance indicators (KPIs), and maintaining project timelines to ensure consistent and high-quality output.

  • Client Relations and Data-Driven Solutions: Collaborated closely with clients to transform their visions into impactful campaigns, leveraging data analytics to inform strategies and maximize engagement.

Notable Achievements

During my time at Knight Eady, I led several high-profile projects that underscored our commitment to excellence:

  • NCAA March Madness Event Management: Spearheaded the creative strategy for March Madness events, enhancing fan experiences through innovative design and seamless execution.

  • City Gear Brand Identity: Developed a cohesive brand identity for City Gear, aligning visual elements with the company's mission to resonate with their target audience.

  • Alabaster City Schools Branding: Crafted a refreshed brand identity for Alabaster City Schools, reflecting their values and fostering a strong community connection.

Professional Development

While contributing to Knight Eady's growth and success, I pursued and obtained my Master of Business Administration (MBA), further enhancing my strategic and managerial acumen to better serve our clients and team.

©

by

Thomas Coiner

©

by

Thomas Coiner

©

by

Thomas Coiner

©

by

Thomas Coiner