Revolutionizing Flexible Living
Landing is redefining the way people rent by providing fully furnished, flexible-lease apartments across 375+ U.S. cities, catering to modern renters seeking convenience and mobility.
About Landing
Founded in 2019, Landing disrupted the traditional rental market by introducing a membership-based model that allows residents to move seamlessly between fully furnished apartments without long-term leases or security deposits. With a strong emphasis on technology, user experience, and customer support, Landing has scaled rapidly, securing significant funding and establishing itself as a leader in flexible housing solutions.
My Role as Product Marketer
As employee #6, I played a pivotal role in Landing’s growth from pre-launch through Series B, helping to shape its brand positioning, go-to-market strategy, and user acquisition efforts. My key contributions included:
Market Research & Strategy: Led research to identify target demographics, customer pain points, and market opportunities, shaping product development and messaging.
Go-To-Market Execution: Developed and implemented go-to-market strategies for new product features, driving adoption and engagement.
User Acquisition & Growth: Built and optimized campaigns that drove early adoption, fueling Landing’s rapid expansion across multiple U.S. markets.
Brand & Messaging Development: Defined Landing’s brand voice and positioning, creating marketing materials, content, and campaigns that resonated with modern renters.
Cross-Functional Leadership: Worked closely with product, sales, and operations teams to ensure alignment between product offerings and customer needs.
Performance & Data Analytics: Leveraged data-driven insights to optimize marketing performance, improve conversion rates, and enhance retention.
Impact & Growth
Helped grow Landing from pre-launch to Series B, playing a crucial role in product-market fit and expansion.
Contributed to Landing’s rapid user adoption and market presence, positioning it as a category leader in flexible living.
Helped establish foundational marketing and product strategies that supported scaling the business nationally.
