Transforming Sports Media with Real-Time Content
Evolved from Backr’s B2C technology, SportFeeds is a B2B sports media data provider that empowers companies to integrate curated, real-time sports highlights from Twitter/X into their platforms.
What is SportFeeds?
SportFeeds delivers high-quality, game-specific social content in real-time, allowing sports-focused businesses to enhance user engagement effortlessly. By aggregating and structuring thousands of sports-related social posts, we provide a seamless way for apps, websites, and media platforms to embed dynamic, relevant, and engaging sports content.
My Role
I lead SportFeeds across all critical areas, including:
Product Development: From concept to launch, ensuring a seamless and scalable solution.
Commercialization & GTM Strategy: Defining go-to-market strategy, pricing models, and revenue channels.
Resources & Partnerships: Building relationships with data providers, platforms, and key stakeholders.
Marketing & Sales: Positioning SportFeeds in the market, crafting messaging, and driving adoption.
Negotiation & Investor Relations: Managing funding strategies and securing business partnerships.
Database Structuring & Roadmap: Designing a scalable data architecture and defining long-term product vision.
Why SportFeeds?
With the explosion of sports media consumption, fans demand real-time updates beyond traditional coverage. SportFeeds solves this by delivering highly curated and structured social content, helping platforms keep their audiences engaged with fresh, game-relevant highlights.
